GroVia Blog

  • Return of the Hyena Diaper!!

    Some of you may be wondering what the heck a "Hyena Diaper" is!  Well, let me give you a little history lesson.  If you recognize the words; Fussybutt, Honey Boy, Luxe Baby, or Fuzbaby you can skip this paragraph.  For the rest of you, the word Hyena in the cloth diaper world was used to describe us crazy moms who would sit glued to our computers, hitting F5...F5...F5... in hopes of scoring a piece of diaper art.  Yes, I said ART.  Diapers that were meticulously sewn by WAHMs (Work at Home Moms), made of the purest of materials, often hand dyed or appliqued, and packaged and delivered in a glorious box of fluffy goodness.  We Hyenas often crashed websites by our sheer numbers, which eventually led to the creation of Hyena Cart! Continue reading

  • Cloth Diapers Making a Comeback

    It's happening. Cloth diapers are experiencing a re-surging popularity and the revolution is catching thanks to increasing community resources, enthusiastic cloth diapering families and, more recently, airtime from mainstream news outlets. In fact, America Now News just featured a fantastic segment on cloth diapers that discusses the comeback of cloth diapers and why the new, modern version are becoming increasingly attractive to families everywhere. Much of the information for the segment was provided by Jack Be Natural, one of our favorite GroVia retailers. And we were thrilled to see that they chose to feature GroVia diapers several times throughout the show!

    The segment explores the different aspects of diapering that families consider when deciding between cloth and disposables, including the environmental, health, and cost impacts of each option. The feature is chock full of interesting facts and figures, so check it out to learn more about making the right decision for your family!

    Watch the America Now News Cloth Diaper Segment

    America Now Cloth Diaper Segment

  • So you’ve heard the GroVia One-Size All-in-One doesn’t work for chubby-legged babies?

    I'd like to ask you something.

    Do you think the baby on the left is chubby?


    Little Betsy is seven months old and closing in on 18 lbs. She’s in the fifth percentile for height… and the 75th for weight. Note the rolls and the chins. You kind of want to bite her, right? There’s no getting around it: my beautiful baby girl is fat. I've never had a baby this fat. I thought this level of roll-age was mythical.

    Would it surprise you to hear that Betsy wears GroVia One-Size All-in-Ones every day?


    Continue reading

  • GroVia Bamboo Prefolds

    GroVia Bamboo Prefolds have quickly become one of our top selling products. Why? They are absorbent, silky soft, and a very inexpensive way to add to your cloth diaper stash!

    We are often asked about sizing. Why don't you put a weight range on your prefolds? The answer is this: Weight ranges for prefolds just don't work. They vary too greatly depending on how the prefold is being used, trifolded or fastened. Most people simply trifold their GroVia prefolds in their GroVia Shells, so I've crafted today's post to focus solely on this. Continue reading

  • Huge GroVia Diaper Donation to Colorado Flood Victims.

    As a successful company we feel a moral responsibility to help others in need. Each year GroVia is pleased to donate thousands of dollars worth of product both in the United States and abroad.

    Helping others is a core belief in our company and whether it is sewing lap blankets for residents of our local nursing home or sending thousands of diapers to flood victims, we are happy to contribute to those in need.

    Last week, 3 pallets of GroVia BioDiapers and BioWipes landed in Boulder for the Boulder Disaster Asst. Center. We specifically chose to send our eco-friendly disposable products in this shipment as we knew many had lost their homes and had little to no facilities to wash cloth diapers.


  • Cloth Diaper 101 Radio Show Features GroVia

    ABC's of Surrogacy - Cloth Diaper 101 Radio ShowHere at GroVia, our ultimate goal is to get the word out about the benefits of cloth diapers. That's why we were excited to see a Cloth Diaper 101 feature on the ABC's of Surrogacy with Dawn Marmorstein. In this episode, Dawn interviews Sandy Soriano Barajas from organic diaper service Luludew. They discuss the benefits that cloth diapers offer, not only in terms of baby products that are green and environmentally friendly, but also cost effective as well.

    In the show, they also highlight their top three cloth diaper companies, and we were thrilled to see that GroVia made the list of one of Sandy's favorite brands. There is nothing better than being recommended by a fellow company in the cloth diapering space.

    Listen to the Show »
    Continue reading

  • Behind the Scenes at a GroVia Photoshoot

    We take great pride is showcasing GroVia's product with fantastic lifestyle images.  A day long photo shoot with babies can be comical, exhausting, and even stressful.  Getting that "perfect shot" sometimes means crawling on the floor, holding props in strange positions, or even hanging precariously over the top of an 8 ft ladder!

    We've been incredibly fortunate to work with some amazing photographers including, Janie Osborne, Rob Wilke, and Jessica Galligani.  Yesterday's shoot was a lifestyle studio session with Janie.  Mission Impossible:  Get as many cute photos of 10 week old North in a GroVia Newborn AIO.   North was up for the challenge.....or should I say WAS a challenge :-)

    The trick with newborns to get them to know that deep, there could be an earthquake and they wouldn't wake kind of sleep.  From there it is all about position and lighting.  The goal is to have baby look adorable and sweet while also getting a good clear shot of your product, in this case the diaper.  We choose not to do too much styling for these shoots because our amazing product is stylish all on its own!

    Janie risking life and limb to get the shot :-) Janie risking life and limb to get the shot :-)
    The Final Image!
  • Cloth Diapers in the Great Outdoors!

    It's been years since I've watched Dan Akroyd and John Candy go "up to the lake."  But for the past week, I had the chance to reenact some of their antics with family and friends in the beautiful Montana wilderness.  Nothing like a day of beach and sun to make the kids sleep late!  It probably goes without saying that a few of our Hybrid cloth diapers came along for the ride.


  • So Your Baby is "Out-Peeing" Their Newborn AIO...

    They are cute and tiny, so how in the world do newborns pee so much?? Looks can be deceiving! Your newborn will nurse 8-12 times per DAY for the first month, and 7-9 times per DAY during the second month. Well, what goes in must go out, which means A LOT of very wet diapers during those first couple of months.

    The GroVia Newborn AIO was designed to be a nice trim diapering option for tiny newborns during those all-important newborn weeks. Most people will find that their newborn will start “out-peeing” their NB AIOs before they outgrow them. So what is a mama to do?

    North was 6lbs 14oz when born and started wearing his GroVia NB AIOs at 2 days old. At about 3 1/2 weeks of age (and 8lbs), I found that he was starting to leak out of his diaper at about 1 ½ hours. When I would take the diaper off of him, the entire inside was saturated and the excess urine was finding its way out at the leg. So, we started adding some absorbency to his AIOs and VOILA….problem solved! At 5 weeks old and 10lbs he is still happily wearing his GroVia Newborn AIOs, without leaks!! Continue reading

  • GroVia Named One of Babble's Best Cloth Diapers

    Babble's Best Cloth Diapers of 2013

    As a marketing person, it sure does make my job a heckuva lot easier when a company has great products. That's why it's so amazing to work for GroVia...the products practically sell themselves! In fact, three of our top products were recently featured in Babble's Best Cloth Diapers of 2013. The GroVia Hybrid, Cloth All In One and Magic Stick Diaper Balm landed among Babble's favorites. We are honored to be recognized and are excited that the cloth diaper market continues to grow, giving families a variety of eco-conscious options to choose from. Click here to read Babble's round-up of the best cloth diapers.

  • Go by bike, family style.


    Meet Erica and her children, riding across country by bicycle. Yes, by bike. I had a chance to briefly hear about her and her husband Mark's grand adventure travelling across country by bicycle with their with their 3 children and dog. Erica stopped by The Natural Baby Company retail store in Bozeman heading through from Durango, CO and on to the west coast.


    They are posting about their adventure on their blog, "How far will this journey take us? Where can we go by bike? Or where can’t we go?".  What an inspiration for getting out there and doing something amazing. Good luck Erica and family on your continued adventure.

  • Wise Choice

    I recently saw a business article that calculated how much money I would have today if I had the wisdom to buy Apple stock in 1992 rather than my first iPod.  Bummer for me, because the answer is a BIG number!  The good news for GroVia cloth diaper customers is that you are piling up savings from your investment on a constant basis.  At last count, we estimate that our customers (all of you combined) are saving about $250,000 per week by NOT buying disposable diapers.  That's at least $12 million per year.  We hope you are finding fun and productive ways of spending this "cloth diaper dividend"!

  • GroVia Launches Baby Registry

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    Creating a baby registry is a fantastic way to let friends and family know what you need for your new baby.  This makes shopping easier for them and you receive what you need....not 100 different bibs and onesies!

    We recently partnered with and now offer a full service registry on  What is so unique about My Registry is that you can shop for registry items on partnered websites, BUT you can also add products from any shopping site on the web....Etsy too!

    main_1 Continue reading

  • There is no “I” in team, or GroVia

    This is going to sound a bit crazy, but I cringe when people compliment me on the success of the GroVia brand. It isn’t that I don’t appreciate the sentiment behind their comments, because really I do. But, the fact is “I” am not solely responsible for the success of the GroVia cloth diaper brand. What started as a personal vision for something good, has been made truly AMAZING by a team of hard working moms and dads who share a passion for eco-living, parenting, and innovative products. I have to shake my head when I read other company blogs where founders spew their own kudos and preach to their “fans”. The fact is, you simply cannot build a company and attain any measure of success by yourself. It’s not a one-woman (or one-man) show! Success together is so much sweeter than alone. We value creativity and uniqueness above “pats on the back” and it shows in our crazy cool products! Continue reading

  • Super Tanker!


    We know...kind of mind-blowing, isn't it?!?  Thanks to GroVia customers everywhere for using cloth diapers and making a dent in this awful statistic!

    The fine print of how we calculated this: Continue reading

  • Fine threads of life


    More reasons to keep the environment clean. Grovia Controller Troy Paulson taking a break from the computer to enjoy the finer points in life.

  • Pregnancy and Newborn | Over the Rainbow



    Pregnancy and Newborn shares fun printed diapers for the upcoming Spring season, including the GroVia® AIO!

  • BabyTalk Magazine | Bright Ideas

    GroVia's Curious About Cloth Bundle is featured in '100 Innovations Make Modern Motherhood Easier, Cooler, and Way More Fun!'

  • Pregnancy and Newborn | Chew on This


    Hevea's Panda Teether is featured in Pregnancy and Newborn Magazine!

  • TNBC Goes to Capitol Hill

    Catch The Natural Baby Company's Founder and CEO Kim Ormsby on KBZK (CBS) talking about how "taking care of baby is good business." Watch the video here: KBZK (CBS).

  • Fit Pregnancy | 2011 Holiday Gift Guide

    GroVia's Curious About Cloth Bundle is featured in Fit Pregnancy Magazine's 2011 Holiday Gift Guide (2011)!

  • Pregnancy and Newborn | 2011 Ultimate Buyers Guide

    GroVia Diapers are featured in Pregnancy and Newborn Magazine's 2011 Ultimate Buyers Guide (2011)!

  • Carolina Parent | Donate to Good Causes

    GroVia's Breast Cancer Campaign is featured in Carolina Parent Magazine (2011)!

  • Minnesota Parent | Breast Cancer Awareness

    GroVia's Breast Cancer Campaign is featured in Minnesota Parent Magazine (2011)!

  • Business Opportunities | An Interview with Kim Ormsby

    Business Opportunities sits down with GroVia creator Kim Ormsby to talk about her inspiration for The Natural Baby Company. Read the article at Business Opportunities.

  • Georgia Family Magazine | Holiday Shopping Guide

    Georgia Family Magazine boasts GroVia® as one of the must-haves for the 2011 Holiday Season!

  • Pregnancy & Newborn Magazine | Baby Buzz Blog

    GroVia® gives to Breast Cancer Awareness this October — Pregnancy and Newborn Magazine shares the promotion on their Baby Buzz blog.

  • These aren't your mama's cloth diapers

    GRAND Magazine shares insight on the modern cloth diaper movement

  • We Just Got Inc.'d!

    WE ARE PROUD TO ANNOUNCE: The Natural Baby Company has been awarded a place on the 2011 Inc. 500|5000 list, Inc.’s annual ranking of the fastest-growing private companies in America! The list debuted in 1981 as a ranking of the 100 fastest-growing private companies in the U.S. The following year, it expanded to the Inc. 500 and, in 2007, they inaugurated the Inc. 5000. Through each evolution, Inc. has sought to recognize and to celebrate the creativity, dedication, and hard work that entrepreneurs put into building their companies.

    The Natural Baby Company debuted this morning at number 457 on Inc.’s list – proving what we’ve all known for so long, that cloth diapers and natural parenting products are not only making a huge impact on our environment and the health of our children, but these products encompass an influential part of the U.S. economy as well.

    On behalf of our entire team, we want to send big THANK YOUs! to all of our retailers, customers, friends, family and anyone who has ever had a hand in supporting our business. We are so grateful for all your support along the way. Here’s to making our industry bigger, better, and to changing the world – one responsible product at a time.

    Many thanks and lots of love,

    Kim Ormsby and The Natural Baby Company

  • Earnshaw's | Earth Friendly

    GroVia and Earnshaw's team up for an Earth Day Newsletter!

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