GroVia Creator in Mamalode Starter Series

Starting a new business is scary. And unpredictable. And entails LOTS and LOTS of hard work. No one understands this more than GroVia & The Natural Baby Company Founder Kim Ormsby. That's why it's no surprise that she was chosen by parenting magazine Mamalode to be one of the first showcased in their Starter Series, a new feature that celebrates inspiring entrepreneurs across the country.

The article gives an inside look at the early days of launching these two amazing eco-friendly companies, including the importance of bootstrapping it in the beginning. In fact, The Natural Baby Company operated out of Kim's laundry room when it was first founded in 2003! Although a lot has changed since that time, the motivation behind the businesses have remained the same: "To help unite eco-responsibility and function in homes across the globe by offering a simple way to nurture baby, naturally."

Check out the series for more on how Kim has fulfilled two of her lifelong dreams: building a career doing something she loves and having a big family. Read more >>