GroVia Heads to Hollywood
This entry was posted on May 7, 2010.
With a new brand and a new look, GroVia Visits the California Sunshine to Celebrate with Hollywood’s Hottest Celebrity Parents
To kick start our recent rebrand, GroVia (previously known as Gro Baby) traveled west this May to celebrate with Hollywood’s top celebrity parents and parents-to-be. With the mission of educating parenting influencers on the benefits of cloth diapering, GroVia toted tons of product, prizes and vital knowledge to two great events in Los Angeles – the Pregnancy Awareness Month (PAM) Kick-Off Event on May 2nd, followed by the celebrity-filled Dog & Baby Buffet Mother’s Day Event on May 7th -8th.
GroVia brought the sunshine with them to the PAM Kick-Off Event held at TreePeople in the hills of Los Angeles. Creed opened the event with great music, top parenting influencers like Ricki Lake and Dr. Alan Greene spoke to the benefits of natural parenting, and celebrity parents mingled with GroVia – many learning for the first time why GroVia diapers (and cloth diapers in general), are better for baby, our planet and our checkbooks. Celebrities like Danica McKellar (Winnie, The Wonder Years), Kaitlin Olson and husband Rob McElhenney (It’s Always Sunny in Philadelphia), and supermodel/entrepreneur Josie Maran, all stopped by the GroVia booth to learn about our new brand, products and the ins-and-outs of cloth diapering. Danica McKellar was so surprised to learn about what a difference cloth diapering can make on baby and our planet – she left with a bag full of product and plans to use GroVia on her baby-to-be, due this Fall!
Following the PAM event, GroVia COO, Sarah Greenshields, went on a mini-media tour all the way up the California coast. Starting in Los Angeles for an on-air segment on Southern California Life, then up to San Francisco, and then Sacramento for a quick morning segment on Sacramento’s Fox 40 Morning Show - Sarah finally made it back to Los Angeles to meet with a reporter for the Huffington Post who wrote a fabulous article all about how to convince Dad to use cloth. It was a whirlwind week of great exposure!
GroVia ended the week at the Dog & Baby Buffet, an annual Mother’s Day celebration that brings top celebrity parents out for two days of sun and fun. Held at the beautiful Century Plaza Hotel on Mother’s Day weekend, celebrity parents (of babies and dogs) were out in full force to celebrate with GroVia. With a fully decorated booth, lots of great giveaways, and a baby table for demonstrating how to use GroVia diapers – we made converts out of celebrity parents and parents-to-be, like Minnie Driver, Jodie Sweetin, Shar Jackson, Evan Handler, stars from High School Musical, Glee and even the star of the Old Spice commercials, Isaiah Mustafa!
To leverage the celebrity potential and keep the LA feel-good going, GroVia will be hosting an auction of celebrity signed cloth shells on the GroVia Facebook page with all proceeds going to charity. At the Dog & Baby Buffet, GroVia asked top celebrity attendees to sign GroVia cloth shells to be auctioned off to GroVia’s Facebook fans, with all proceeds going to Shriners Hospitals for Children®, a health care system of 22 hospitals dedicated to improving the lives of children by providing specialty pediatric care, innovative research and outstanding teaching programs. They will begin the first shell auction this week - so stay tuned to their Facebook page for the announcement!
A brief but successful trip to the west coast, GroVia was thrilled launch the new brand by sharing their knowledge and product with California’s best and brightest. Stay up-to-date with all of GroVia’s happenings on their Facebook page. For more information on GroVia, please visit www.Gro-Via.com.