GroVia News

  • Brian Beyke of Abandon Coffee

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    Super Dad Brian Beyke, coffee blogger and extraordinary photographer, and his wife Kristen totally get why cloth diapers can help family life run smoothly:

    Before our daughter was born we were interested in cloth diapers. When we went into a local store and had someone explain it all to us we found it very overwhelming. Tuck this here, extra padding there, buttons, snaps, hook and loop, this brand that brand.
    Once she was born, she had reactions to a lot of disposables. We decided to give cloth diapering a shot, and from the get-to we picked up  a Grovia hybrid and another companies pocket. We really enjoyed the Grovia line, and have been using it since. We really liked the cost saving aspect of it most of all, and then always knowing the diaper would fit, no matter the speed of growth. Continue reading

  • Cloth Diapering for Newbies

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    The journey of switching to cloth from disposables can be a bumpy one. First off, it's intimidating to get started...how many to buy, what type to use, how to fasten them, how to wash them, how to store them...the list of questions is never-ending. And then once you do get started, it often takes some testing and tweaking along the way to get your routine just right.

    That's why we love hearing from other moms and dads about their firsthand experiences on their quest to use cloth. One of GroVia's amazing partners, Reusit, recently posted a blog article from one of their hard-working moms detailing the scary (and fun) process of staring her own cloth diapering journey. If you are nervous about switching to cloth or are just looking for some newbie tips to help you succeed, this article is for you!

    Read the Blog Post >>

  • The Family Ride

    Super Mom Erica Lighthiser practice green living and her family ride bikes in the northwestern united states

    We first met Erica when she rolled into our local shop fresh off “the trail” with her three kids.  Literally. They were attached to her own bike in various ways.   With husband Mark, their kids, and one dog (Hayduke!) the intrepid Family Ride has been biking for months through the Northern Rocky Mountains.  While we definitely find inspiration in the low-impact and high-adventure form of transport, we also LOVE the fact that they have found it quite easy to use the GroVia Hybrid diaper on their youngest during the journey! Continue reading

  • We Just Got Inc.'d!

    WE ARE PROUD TO ANNOUNCE: The Natural Baby Company has been awarded a place on the 2011 Inc. 500|5000 list, Inc.’s annual ranking of the fastest-growing private companies in America! The list debuted in 1981 as a ranking of the 100 fastest-growing private companies in the U.S. The following year, it expanded to the Inc. 500 and, in 2007, they inaugurated the Inc. 5000. Through each evolution, Inc. has sought to recognize and to celebrate the creativity, dedication, and hard work that entrepreneurs put into building their companies. Continue reading

  • MT Pioneer Interview with GroVia founder

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    Kim Ormsby of Bozeman transformed a desire to take better care of her babies' backsides into a multi-million dollar business, one that has made her Montana's 2010 Small Business Person of the Year.

    The award, given by the U.S. government's Small Business Administration, had Ormsby in Washington, D.C., the last week of May being honored for her unique brand of GroVia diapers and other baby care products. She calls her business The Natural Baby Company, selling her products from a Bozeman storefront and via the Internet—and business is booming. Continue reading

  • Women Entrepreneur - The GroVia Rebrand

    You can't just flip a switch. The Natural Baby Company discovered firsthand that rebranding is an intensive process.

    When we launched Gro Baby, our modern cloth diaper line in April 2009, we had no idea how much it would transform our business model. We started The Natural Baby Company in 2005 with three product lines--WonderWraps, Pocket Change and DreamEze. Now our successful little company, with a mere 50-plus retailers, was about to experience a boom in business. Continue reading

  • Fox Business - The Right Way To Rebrand

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    When we launched Gro Baby, our modern cloth diaper line in April 2009, we had no idea how much it would transform our business model. We started The Natural Baby Company in 2005 with three product lines--WonderWraps, Pocket Change and DreamEze. Now our successful little company, with a mere 50-plus retailers, was about to experience a boom in business.

    Within months of the Gro Baby launch, we had wholesale distributors on three continents and were supplying 500-plus retailers worldwide. It was abundantly clear that the Gro Baby brand name would outsell our other products, and it was starting to define our company. Customers and retailers no longer knew us by our company name, The Natural Baby Company. They knew us as Gro Baby. Continue reading

  • Kim Ormsby Featured in Big Sky Business

    Kim Ormsby, CEO and President of The Natural Baby Company, has been named SBA’s 2010 Montana Small Business Person of the Year. Ormsby originally founded the company as “Montana’s Diaper Store” in 2003 as a small online retail store operating from the laundry room in her home. Montana’s Diaper Store grew each year and today, it is known as The Natural Baby Company.

    Ormsby was among a number of outstanding businesses and business advocates in Montana who were recognized for their achievements at a celebration in Gallatin Gateway sponsored by the regional office of the US Small Business Administration. Continue reading

  • Red-Hot Eco Moms - Redbook Article

    Red-Hot Eco Moms

    It's only natural to want to make the world a better place for your child. These 8 women did something about it — from designing eco-friendly diapers to creating an environmentally safe, completely ingestible toy cleaner.

    THE CHALLENGE Find a convenient alternative to disposable diapers — a major household contributor to landfills. Continue reading

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