Montana's Small Business Person of the Year
Natural Baby Entrepreneur Tells Us How She Did It
BY PAT HILL
Kim Ormsby of Bozeman transformed a desire to take better care of her babies' backsides into a multi-million dollar business, one that has made her Montana's 2010 Small Business Person of the Year.
The award, given by the U.S. government's Small Business Administration, had Ormsby in Washington, D.C., the last week of May being honored for her unique brand of GroVia diapers and other baby care products. She calls her business The Natural Baby Company, selling her products from a Bozeman storefront and via the Internet—and business is booming.
“The award was certainly a surprise…” Ormsby told the Pioneer the day after she returned from her D.C. trip, “…nothing we had planned on. It's very nice to be recognized for our work, and we're thrilled.”
Ormsby's success is one of those stories that small business dreams are made of. But her path has had some unexpected twists along the way. Ormsby graduated from college in Jamestown, North Dakota, with a bachelors degree in biology. She was living in Denver, Colorado, with her name on a waiting list for attendance at Colorado State University's veterinarian school, when she had her first baby in 2000. She instead took a job with the telecommunications company Qwest, headquartered in Denver, and moved to Bozeman in 2001 to work for Qwest here. But when the telecommunications bubble burst that same year, tech stocks tumbled, and so did Ormsby's job with Qwest. She found herself unemployed, but still keeping busy as a mother, and diapers had already made their entrance into Ormsby's life. Continue reading