GroVia News

  • - Mother's Day Extravaganza

    Mothers Day was extra special this year when celebrities and VIP guests were invited to the Silver Spoon Dog and Baby Buffet held at the Hyatt Regency Century Plaza. The hottest must haves for moms with little ones with either two or four legs were featured buffet style. Celebrities such as Minnie Driver, Amy Smart, Marissa Jaret Winokur, Beverly Mitchell, Jodie Sweetin and Mackenzie Phillips were among the long list to enjoy the luxury event.

    I’ve covered numerous events like this over the years but this year was extra special because I got to bring along my sister who is expecting her first child this summer. It’s like I had my own personal baby expert. Along with it being a beautiful day the event benefitted ‘Best Friends Animal Society’ and had onsite adoptions, which let me tell you was very hard not bring home one of these adorable dogs. Continue reading

  • Minnie Driver Spotted with GroVia


    On May 9, Audrina Patridge celebrated her 25th birthday at Las Palmas. She was serenaded by her boyfriend Ryan Cabrera and joined by friends who enjoyed cocktails with ALMA Tequila and TY KU Liqueur. The amazing floral arrangements were by It’s a Blooming Business and cupcake tower by Sweet E’s Bake Shop.

    Dean McDermott gives Tori Spelling a custom designed darkened diamond eternity band to symbolize their eternal love and in their tradition of renewing their wedding vows every year.

    On May 4, Christina Ricci and some friends were in the L.A. Dodgers Dugout Club.

    On May 7, at a L.A. Dodgers game, New York Jets Quarterback Mark Sanchez announced over the PA system it was “Time for Dodgers Baseball”.

    On May 4, Robert Downey Jr. grabbing coffee at Infuzion Café in Santa Monica.

    Dean Cain drinking new Gatorade Natural at an E League Super Saturday game in L.A.

    Eve buying a Global Glam dress by Dolce Vita at the W Hotels’ store at the W Hollywood. Continue reading

  • Los Angeles Times - Star Sightings

    Kim kardashian la la bachelorette

    The Ministry has so many celeb sightings from recent romps that we may need an eye exam by the time we're through. Pop some popcorn and tuck in, because here's where your favorites have been working and playing over the past week...

    Mrs. Tom Cruise, actress Katie Holmes, celebrated her Mother's Day in total luxury with her tyke Suri. The ladies hit up La Prairie spa at the Beverly Hills Hotel, where little Suri ran around with a blond toddler cohort while Holmes got a mani-pedi.

    On Saturday, mama Minnie Driver attended the Dog & Baby Buffet in Century City, where she and the likes of "Old Spice" hottie Isaiah Mustafa received multi-cloth GroVia diapers and other bambino swag — autographing new cloth diapers that'll be auctioned off to benefit Shriners Hospital for Children. Continue reading


    Sun, 09 May 2010 at 8:30 am

    KayCee Stroh: Dog & Baby Buffet!d

    KayCee Stroh: Dog & Baby Buffet!

    KayCee Stroh and a blond Marisa Jaret Winokur snap a pic together as they attend the GroVia And Celebrity Parents Annual Dog And Baby Buffet held at the Hyatt Regency Century Plaza in Century City, Calif., on Friday afternoon (May 7).

    Days of Our Lives sweetheart Taylor Spreitler and KSM’s Katie Cecil were also spotted at the event.

    The “gift buffet” benefited the Best Friends Animal Society, one of America’s foremost animal rescue organizations. They operate the country’s largest sanctuary for abused and abandoned animals.

    Find original post, here:

  • GroVia Heads to Hollywood

    With a new brand and a new look, GroVia Visits the California Sunshine to Celebrate with Hollywood’s Hottest Celebrity Parents

    To kick start our recent rebrand, GroVia (previously known as Gro Baby) traveled west this May to celebrate with Hollywood’s top celebrity parents and parents-to-be. With the mission of educating parenting influencers on the benefits of cloth diapering, GroVia toted tons of product, prizes and vital knowledge to two great events in Los Angeles – the Pregnancy Awareness Month (PAM) Kick-Off Event on May 2nd, followed by the celebrity-filled Dog & Baby Buffet Mother’s Day Event on May 7th -8th.

    GroVia brought the sunshine with them to the PAM Kick-Off Event held at TreePeople in the hills of Los Angeles. Creed opened the event with great music, top parenting influencers like Ricki Lake and Dr. Alan Greene spoke to the benefits of natural parenting, and celebrity parents mingled with GroVia – many learning for the first time why GroVia diapers (and cloth diapers in general), are better for baby, our planet and our checkbooks. Celebrities like Danica McKellar (Winnie, The Wonder Years), Kaitlin Olson and husband Rob McElhenney (It’s Always Sunny in Philadelphia), and supermodel/entrepreneur Josie Maran, all stopped by the GroVia booth to learn about our new brand, products and the ins-and-outs of cloth diapering. Danica McKellar was so surprised to learn about what a difference cloth diapering can make on baby and our planet – she left with a bag full of product and plans to use GroVia on her baby-to-be, due this Fall! Continue reading

  • Red-Hot Eco Moms - Redbook Article

    Red-Hot Eco Moms

    It's only natural to want to make the world a better place for your child. These 8 women did something about it — from designing eco-friendly diapers to creating an environmentally safe, completely ingestible toy cleaner.

    THE CHALLENGE Find a convenient alternative to disposable diapers — a major household contributor to landfills.

    THE EARTH-FRIENDLY SOLUTION A hybrid cloth and disposable diaper system.

    When Kim Ormsby had her first baby nine years ago, she balked at the idea of using cloth diapers. Who needed more laundry to do? But after six months of going through about 10 disposables a day, she tried cloth. Turns out they weren't bulky and didn't require pins, like the ones from her childhood. The extra laundry was manageable, Kim was saving money, and she was glad not to add more trash to local landfills.

    Recognizing all the benefits, including environmental and financial, Kim was sure other parents would be interested in becoming cloth converts. So when she was laid off from her engineering job after 9/11, she saw her freedom as the chance to turn her inspiration into reality. She used her credit card's $15,000 limit to set up an online cloth diaper business. She developed a customer base, which spread the word, and in 2006, her husband quit his job to help secure loans and create the company, complete with a retail store, a corporate office, and a name: The Natural Baby Co.

    Cloth was still a hard sell to parents who liked the idea of being eco-conscious but preferred the convenience of disposables. So in 2009, with help from a designer, Kim launched the Gro Baby system, featuring a waterproof outer shell that gives parents the option of attaching a cloth insert or an eco-friendly disposable one; the shell can be used up to four times before needing to be washed. The system, now called GroVia, is sold at hundreds of retailers, including Whole Foods and Costco. An organic cloth set costs $25; a box of 50 biodegradable disposables is $20. "What's great," Kim says, "is that instead of washing cloth diapers after each use, you usually only have to wash the insert, so your laundry loads are lighter. That means using less water, detergent, and energy."

    Read full article

  • Kim Ormsby 2010 Montana SBA Person of the Year

    Natural Parenting Industry Makes Breakthrough as It's Recognized Amongst Financial and Consulting Industries as a Top Contributor to Nation's Economy

    BOZEMAN, Mont., April 6 /PRNewswire/ -- The Natural Baby Company is pleased to announce that its founder and CEO, Kim Ormsby, has been named SBA's 2010 Montana Small Business Person of the Year. The U.S. Small Business Administration is an independent agency of the federal government that recognizes small business owners and entrepreneurs for their significant contributions to the nation's economic status. An industry first in Montana, Kim is presented with this title for her work with The Natural Baby Company, a leader in the natural parenting industry, creating modern, green and easy-to-use diapering and natural baby products. She will be honored by the SBA during the National Small Business Week event in Washington DC, May 23-25, 2010 along with representatives from every state. Continue reading

  • Gro Baby - How to cloth diaper video

    Gro Baby Diaper Video

    An instrucitonal video on the Gro Baby diapering system. What is Gro baby and how do you use it? How do you prepare and care for your diapers? Watch the video here.

  • Green With Envy - An Gro Baby short

    Gro Baby's animated short about the Gro Baby diapering sytem. Watch it here!

  • Gro Baby Wipes - Review

    The Bottom Line - Gro Baby wipes get the job done with less chemicals.

    Pros - No chemicals for baby’s skin

    Cons - A bit slick


    • Fragrance Free
    • Dye Free
    • Chlorine Free
    • Made from Ingeo (TM) Fibers

    One of the down-sides of using disposable wipes is the extra chemicals that go onto your baby’s skin. With Gro Baby wipes, which are made from plants, there are less chemicals involved in the process of cleaning your baby. One of the things that I loved about the Gro Baby wipes is that they have almost zero smell. I am very sensitive to smells and even “scent-free” wipes tend to bother me. The Gro Baby wipes’ smell was almost undetectable. The texture of the wipes is grippy and wipes clean, however, this means that they are not as soft as some other wipes. The wipes are a large size and this reduced the number of wipes needed per change. Now, when I need disposable wipes, I will reach for the Gro Baby wipes.

    by Ashley Benz on January 11, 2010

  • says GroVia is the Best Cloth Diaper!

    Over a year and a half ago I jumped into the world of cloth diapering for my girls, then 10-months old and 2.5 years old. My oldest was soon potty trained. My then 10-month old is now 2 years old and fully potty trained. Now my son is on diaper testing duty. We've tried A LOT of brands... even did a diaper challenge.

    The latest diaper to be put to the test in my diaper challenge are Gro Baby Diapers.

    A relatively new cloth diap newcomer, Gro Babys are a system of diapering that combines cloth and eco-friendly disposable inserts (aka Bio Soakers) that both go into a reusable shell. It's a similar concept to gDiapers, but much much better. In fact Gro diaps are now among my most favorite (up next to BumGenius, FuzziBunz and Green Acre Designs cloth diapers).

    Gro Baby Diapers are high quality and good construction and really simple to use. Just snap in a cloth insert into cover (which is not only soft and durable but very absorbent) and put on. (See photo in slideshow) The cover can be used 2-3 times, depending on your little ones soaking abilities and the frequency of changes.

    You can go back and forth between the cloth inserts and the disposable ones. On the topic of the disposable inserts- called Bio Soakers by Gro Baby- they're surprisingly great. I expected at first use that they'd slide around or not stay in place but quite the opposite. They stick too well. They don't leak or move around but they do leave sticky residue that can be challenging to get all off. I've also tried the disp inserts with other covers (including BumGenius, DryBees among others). They stay perfectly and don't get the shell wet. But they do leave sticky residue that you have to work to get off. However, they're so much better than cloth when your little one gives you a big poop present.

    On the topic of poop, my son put the Gro Baby with cloth insert through the poop test the first time I put him in them. They performed well. The cover got poop on it so there was no reusing it prior to washing but with just a little poop wiping down with a baby wipe, tossing it into the reusable diaper bag and washing it the next day... the Gro Baby still looked brand new, no poop stains whatsoever. Now a month plus later - they're still looking brand new. There's not even any lint stuck in the velcro tabs, which is hard to believe. That's because you just fold the tab down to the diaper cloth, not a special tab. That makes it really easy to keep nice and clean.

    As for overnight - I haven't been brave enough to try overnights with the Gro Baby as both the cloth and disposable inserts are only good for my little soaker man for two hours... and he's sleeping through the night for the most part.

    Overall, Gro Baby is now one of my favorite diapering systems. If I was just starting out, I'd start with Gro Baby because of its versatility and options to use both the disposable and cloth inserts.

    Read more about all the Gro Baby features at

  • Gro Baby Bio Wipes - Review

    Moms Like Me logo

    Get to the bottom of greening your baby with Gro Baby Bio Wipes, the latest earth friendly product born from the creators of the Gro Baby reusable diapering system for modern parents. Free of harmful chemicals, compostable and made from 100% renewable materials, the all-natural Gro Baby Bio Wipes offer today’s mom and dad a better way to wipe up baby’s messes without leaving a mess on the planet. Continue reading

  • Better Wipes For A Better World!

    All Natural Baby Wipes, Made From 100% Renewable Resources

    Natural Baby Company’s Eco-Friendly Diaper Line Helps Keep the Planet and Baby Clean, from the Bottom Up

    Get to the bottom of greening your baby with Gro Baby Bio Wipes, the latest earth friendly product born from the creators of the Gro Baby reusable diapering system for modern parents. Free of harmful chemicals, compostable and made from 100% renewable materials, the all-natural Gro Baby Bio Wipes offer today’s mom and dad a better way to wipe up baby’s messes without leaving a mess on the planet. Continue reading

  • The Natural Baby Company: 2009 Innovator of the Year

    Prospera Business Network presented their 2009 Business Excellence Awards at the organization’s 24th Annual Dinner this evening at the Best Western GranTree Inn in Bozeman.

    Awards were given in the following categories: Innovator of the Year, Entrepreneur of the Year, Economic Leadership Award, and Business of the Year.

    The Natural Baby Company was named the 2009 Innovator of the Year in recognition for their success and commitment to creating innovative, eco-friendly products. The company is a designer and manufacturer of environmentally-friendly, natural baby products. Award presenter, Marci Yamasaki of Cleanwaste, said: “This 6 year old company is experiencing tremendous growth. Their most recent innovation, a 97% biodegradable and 100% compostable diaper pad has recently been picked up by Whole Foods Markets stores nationally.” Continue reading

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