News

Catch The Natural Baby Company's Founder and CEO Kim Ormsby on KBZK (CBS) talking about how "taking care of baby is good business." Watch the video here: KBZK (CBS).

Business Opportunities sits down with GroVia creator Kim Ormsby to talk about her inspiration for The Natural Baby Company. Read the article at Business Opportunities.

Georgia Family Magazine boasts GroVia® as one of the must-haves for the 2011 Holiday Season!

Babble and GroVia share the much anticipated Gilt.com sale!

GRAND Magazine shares insight on the modern cloth diaper movement

Examiner.com shares GroVia's highlight on the Inc. 500 List

WE ARE PROUD TO ANNOUNCE: The Natural Baby Company has been awarded a place on the 2011 Inc. 500|5000 list, Inc.’s annual ranking of the fastest-growing private companies in America! The list debuted in 1981 as a ranking of the 100 fastest-growing private companies in the U.S. The following year, it expanded to the Inc. 500 and, in 2007, they inaugurated the Inc. 5000. Through each evolution, Inc. has sought to recognize and to celebrate the creativity, dedication, and hard work that entrepreneurs put into building their companies.

The Natural Baby Company debuted this morning at number 457 on Inc.’s list – proving what we’ve all known for so long, that cloth diapers and natural parenting products are not only making a huge impact on our environment and the health of our children, but these products encompass an influential part of the U.S. economy as well.

On behalf of our entire team, we want to send big THANK YOUs! to all of our retailers, customers, friends, family and anyone who has ever had a hand in supporting our business. We are so grateful for all your support along the way. Here’s to making our industry bigger, better, and to changing the world – one responsible product at a time.

Many thanks and lots of love,

Kim Ormsby and The Natural Baby Company

After attending the ABC Kids Expo 2010 GroVia received great news from Itsabelly:

If you didn’t already know ABC Kids Expo is the premier juvenile products specialty show in the nation with more than 900 exhibitors – wow! Our team of dedicated Itsabelly baby planners scanned over one million square feet of exhibit space at ABC Kids Expo last week and vetted products for the best “green (non-toxic)” baby and mama products on the market to consider for Itsabelly’s “Seal of Excellence”.

So, we just ooh-ed and aww-ed when we watched a demo of GroVia’s products! GroVia™ Hybrid Test Drive Package is the perfect introduction for a new parent who wants to go cloth but wants to do it in baby steps. What’s so awesome about this system is that you can re-use the outer shell and change out the BioSoaker® as needed. The GroVia™ BioSoaker® is a perfect solution for cloth diapering on the go. You can use this system when on vacation, at day care, or running errands. Use the BioSoaker® sticky tabs to adhere to cotton underwear as trainers!

See the other Green Baby Product Winners of Itsabelly’s

Know someone who is expecting? FOX 4's Steve Noviello has the latest and greatest gifts and gadgets for Mommy & Child.

Featuring the GroVia BioDiaper -- biodegradable and compostable, disposable diaper - made with no harmful chemicals

Montana's Small Business Person of the Year
Natural Baby Entrepreneur Tells Us How She Did It

BY PAT HILL

Kim Ormsby of Bozeman transformed a desire to take better care of her babies' backsides into a multi-million dollar business, one that has made her Montana's 2010 Small Business Person of the Year.

The award, given by the U.S. government's Small Business Administration, had Ormsby in Washington, D.C., the last week of May being honored for her unique brand of GroVia diapers and other baby care products. She calls her business The Natural Baby Company, selling her products from a Bozeman storefront and via the Internet—and business is booming.

“The award was certainly a surprise…” Ormsby told the Pioneer the day after she returned from her D.C. trip, “…nothing we had planned on. It's very nice to be recognized for our work, and we're thrilled.”

Ormsby's success is one of those stories that small business dreams are made of. But her path has had some unexpected twists along the way. Ormsby graduated from college in Jamestown, North Dakota, with a bachelors degree in biology. She was living in Denver, Colorado, with her name on a waiting list for attendance at Colorado State University's veterinarian school, when she had her first baby in 2000. She instead took a job with the telecommunications company Qwest, headquartered in Denver, and moved to Bozeman in 2001 to work for Qwest here. But when the telecommunications bubble burst that same year, tech stocks tumbled, and so did Ormsby's job with Qwest. She found herself unemployed, but still keeping busy as a mother, and diapers had already made their entrance into Ormsby's life. Continue reading →