As questions about the history of our brand arise in the GroVia Families Facebook Group, I’ve noticed something: I don’t share the story of just how our company and brand came to be very often.
I often reflect on just how far we’ve come since the earliest days of our company, but the whole narrative is not something I generally share. It’s not because I’m not proud of it, it’s just that I am someone who is always looking forward. The excitement of the future is what drives me and our whole team. Our early years laid a foundation that was so strong and unyielding that it’s easy to forget just how important those formative years really were. I lost my corporate job after 9/11, when the recession started, and stayed home with our daughter for the first several months. Then we discovered we were expecting our second baby! I started researching cloth diapers for our new baby since our first baby had had frequent rash issues in disposables. This led me to concept an online store business that would focus on natural parenting products like cloth diapers, slings, and wood toys. Continue reading