There was quite a hullaballoo this year at the ABC Kids Expo. The source: Ergo's newly released 360 Carrier. What's the big deal? It's just a carrier and any time you can carry your baby that's a good thing right? Not quite!
The Natural Baby Company has been an Ergo retailer since 2004. Way back when the word "babywearing" was only used in tight knit attachment parenting circles. Like many of those first Ergo retailers, we helped pave the way for babywearing. We all sang the same "Ergo song" about how Ergo carriers were better because of the way baby sat.......baby should never face out, always in....it was better because...blah...blah...blah.... You see, Ergo's founder Karin Frost had created her product and company around some very key babywearing standards. Standards Ergo and it's retailers sang from the roof tops and that were heavily used in the marketing of the Classic Ergo Carrier. Continue reading