GroVia: The Best For Your Baby's Needs
Aug 02, 2010 @ 05:34PM
Are you hearing the pitter-patter of little feet, or about to?
Then its time for you to check out GroVia products, which integrates modern technology into the entire baby-changing changing process as we know it, refining it via years of personal use and testing and taking environmental impact and natural goodness for your baby into account.
The centerpiece of GroVia's collection: the All-In-One diaper, which boasts stretchy tabs for a perfect fit with no stuffing or doublers. It has a trim, one-size design that grows with your baby, requires no cover and comes equipped with a quick-dry design.
With the All-In-One diaper, you can adjust rise snaps as needed, as well as use a snap-in soaker for older babies or heavy wetters.
User testimonials illustrate how satisfied customers have been with the All-In-One diaper.
"This is a great diaper, very trim, soft and absorbent," wrote Heather Whitney, while Janice Pabalate wrote: "My most favorite diaper!!! As soon as I put this on my baby, I quickly realized how much I love it! Its just the perfect diaper! It very absorbent, super easy to use, super trim, and very stylish!"
To order products, and for more info, check out www.gro-via.com
Know someone who is expecting? FOX 4's Steve Noviello has the latest and greatest gifts and gadgets for Mommy & Child.
Featuring the GroVia BioDiaper -- biodegradable and compostable, disposable diaper - made with no harmful chemicals
Montana's Small Business Person of the Year
Natural Baby Entrepreneur Tells Us How She Did It
BY PAT HILL
Kim Ormsby of Bozeman transformed a desire to take better care of her babies' backsides into a multi-million dollar business, one that has made her Montana's 2010 Small Business Person of the Year.
The award, given by the U.S. government's Small Business Administration, had Ormsby in Washington, D.C., the last week of May being honored for her unique brand of GroVia diapers and other baby care products. She calls her business The Natural Baby Company, selling her products from a Bozeman storefront and via the Internet—and business is booming.
“The award was certainly a surprise…” Ormsby told the Pioneer the day after she returned from her D.C. trip, “…nothing we had planned on. It's very nice to be recognized for our work, and we're thrilled.”
Ormsby's success is one of those stories that small business dreams are made of. But her path has had some unexpected twists along the way. Ormsby graduated from college in Jamestown, North Dakota, with a bachelors degree in biology. She was living in Denver, Colorado, with her name on a waiting list for attendance at Colorado State University's veterinarian school, when she had her first baby in 2000. She instead took a job with the telecommunications company Qwest, headquartered in Denver, and moved to Bozeman in 2001 to work for Qwest here. But when the telecommunications bubble burst that same year, tech stocks tumbled, and so did Ormsby's job with Qwest. She found herself unemployed, but still keeping busy as a mother, and diapers had already made their entrance into Ormsby's life. Continue reading
When we launched Gro Baby, our modern cloth diaper line in April 2009, we had no idea how much it would transform our business model. We started The Natural Baby Company in 2005 with three product lines--WonderWraps, Pocket Change and DreamEze. Now our successful little company, with a mere 50-plus retailers, was about to experience a boom in business.
Within months of the Gro Baby launch, we had wholesale distributors on three continents and were supplying 500-plus retailers worldwide. It was abundantly clear that the Gro Baby brand name would outsell our other products, and it was starting to define our company. Customers and retailers no longer knew us by our company name, The Natural Baby Company. They knew us as Gro Baby.
In early January 2010, our team sat down and started strategizing. We asked ourselves some very simple questions: Who are we? Who are our customers? Where is our company going? Over the course of a few weeks, we took the time to brainstorm ideas, names and mission statements. We eventually decided to pick a single brand name that all of our products would be sold under. The name chosen was GroVia. Our brand mission: Simplifying the way parents nurture baby, naturally.The amount of work that goes into a rebrand is substantial, to say the least. Timing is so important, and scheduling and meeting deadlines are mind-boggling. Continue reading
Impending parenthood is a nerve-racking time. Decisions—big ones, little ones, life-changing ones
and even relatively insignificant ones (like what color to paint the nursery)—fill up your days and nights. Not sure where to start? Well, forget pink or blue—green is the way to go when it comes to getting ready for your little one. If you start from green, you can rest assured that your choices will be sound ones, which is why we asked Sue Brown and the staff of Satara Baby for some advice on her favorite organic baby gear options on the market today.
Sue, who's been in the green game for eight years, having bought her first brick-and-mortar (then called Home Environment) in Madison, Wis., in 2002 with her partner Tyrone Bell, and her staff are on a mission to educate all people on the benefits of eco-friendly products and empower them to make the right choices for themselves and the planet.
Here, Sue and the Satara Baby family give you their tips for the easiest ways to make your days with baby safer (and more stylish), naturally.